5 months

Online live hours : 45 | Project work hours : 170

Next Batch: 12 Nov, 2016

Rs.55,000 Enroll Now

About Course


This course assists aspiring entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation, and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is ever present.
Our goal is to demystify the startup process, and to help you build the skills to identify and act on innovative opportunities now, and in the future.
Often the best ideas never get heard, never get seen and therefore never get fully developed. Instead of being taken seriously, they get lost in the sea of competing ideas.

Curriculum Download Brochure


    • Module 1 : Entrepreneurial Venture Planning

      Using proven content, methods, and models for new venture opportunity assessment and analysis, students will learn how to enhance their entrepreneurial mindset and develop their functional skill sets to see and act entrepreneurially.

      •  How to develop the business model with attention to value propositions
      • Customer segments
      • Market Channels
      • Customer relationships
      • Revenue models
      •  Partners.resources, activities, and costs
      • Keys to discovering the customer with an emphasis on problem-solution fit
      •  Proposed MVP, and proposed funnels
      •  Validating the customer via product-market fit
      • Sales and marketing road mapping
      •  Developing Innovative Ideas for New Companies

    • Module 2 : Startup Funding For Entrepreneurs

      Examine the many financing options available to get your new venture funded. Learn the basics of finance, valuations, dilution and non-dilutive funding sources. Understand capital structure for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing.

      • How to pitch the venture through a written analysis of the business model
      • Importance of video for your investor pitch
      •  Dos and Don't of Elevator Pitch
      •  Understanding VC's priorities
      • Type of Investors,investment by stage and locating Investors
      •  Different fundraising options
      •  Keys to discovering the customer with an emphasis on problem-solution fit
      • Proposed MVP, and proposed funnels
      •  Validating the customer via product-market fit
      •  Sales and marketing road mapping
      •  Developing Innovative Ideas for New Companies

    • Module 3 : Goal Setting

      In modern times we see fundamental changes in the DNA of companies away from the hierarchical bureaucracies of the manufacturing era to a new generation of matrix / network structures. This shift is driven by the trend towards knowledge-centric businesses that blur corporate boundaries across a web of global alliances and new forms of customer-vendor relationships such as outsourcing & telecommuting. In this course, we study how goal setting is done to drive organizational performance and alignment, including:

      • Discover your organization's focus areas and strategic priorities as reflected in the organizational structure and goals
      •  Understand how organizations break down goals into individual measurements and how your role contributes to the overall team's performance
      •  Understand how goals are used to drive performance in the team members
       According to Robert Duncan, famous organization theorist: "Organization structure is more than boxes on a chart; it is a pattern of interaction and coordination that links the technology, tasks, and human components of the organization to ensure that the organization accomplishes its purposes.".

    • Module 4 : Business Foundation courses

      Topics covered are:

      CAREER COACHING

      MBA students often find themselves searching for clarity on career goals. But even those who feel more certain often wind up making a lot of directional shifts along the way. This module gets students started:
      • Appreciating their unique professional strengths & weaknesses from the perspective of the employer
      • Exploring the universe of career options available in the marketplace
      • It also covers a variety of networking essentials:
      • The value of networking
      • Adding value to your network
      • Getting started building your network
      • Activating dead networks
      Students assess how and where they best “fit in” to the corporate world, and step outside their comfort zone to begin the journey.  

      FINANCIAL STATEMENT ANALYSIS

      Financial numbers are the “language of business,” the primary means of communicating progress and performance. Just as any writer must be familiar with the basics of vocabulary and grammar, any aspiring business person must gain basic proficiency in the elements, principles and assumptions of modern accounting. This course familiarizes students with the purpose and use of financial statements. Students take their first step towards appreciating and working with business numbers as they apply to everyday situations. This course helps create and interpret financial statements including:
      • Balance Sheet
      • Income Statement
      • Statement of Cash Flows
      By creating and analysing these financial statements across various companies, we aim to generate insights into business and help become better decision makers.  

      PREPARING PRESENTATIONS

      As you grow in an organization, presentations become increasingly important for differentiating yourself and building a personal brand. Good presentations make a great first impression, position you as an expert problem solver. The more visibility you create for yourself the sooner you will be viewed as a high potential leader. And a dull presentation can embarrass you in front of clients and set back your career in more ways than one. This course reveals the secrets of how to create blockbuster presentations, including
      • Analyzing your audience to predict their probable reaction and prepare for it.
      • Sequencing your communication in the right order for an audience to understand it.
      • Using powerful headlines to convey meaning rather than just describe slide contents.
      • Using design elements like fonts, color and icons to spice up your presentations.
      Students learn how to transform a dreary presentation to make it magic.  

      MARKETING

      Customers form the core asset of any company. But gone are the days when buyers appear out of thin air… today’s marketers find it increasingly difficult to attract new customers. Also, the competition may offer such attractive alternatives that retaining the existing customers becomes a separate problem of it’s own. In this module, students learn the importance of wise marketing investments, including:
      • Appreciating the lifetime value of a new customer and the cost of losing an existing customer.
      • Calculating the ROI of marketing campaigns based on customer acquisition cost.
      • Familiarity with the basic tools and techniques of the marketing professional including 4Ps, SAVE model and segmentation /targeting /positioning.
      • Understanding the challenges and risks inherent in the sales function.
      Students learn to weigh benefits vs. costs to make informed marketing and customer service related decisions.  

      ECONOMICS SIMULATION

      Economics has at it's heart the concepts of costs and benefits. Intelligent economic decision making can be achieved by progressing in the direction where benefits exceed costs. In other words, an entity should keep producing until the marginal benefit (or incremental benefit) of producing the next unit is higher than the marginal cost (or incremental cost) of producing the next unit. In this course, we will emphasize this insight and apply it to a simulation where production, pricing and resource allocation decisions are made. Over the course of 5 years of the progression of a company in a competitive market, you will make decisions on the following parameters:
      • What should be price of your product?
      • How many units should you produce?
      • What should be the capacity of a plant (factory)?
      • How much should you spend on advertising?
      • How much should you spend on R&D?
      • How much should you spend on developing alternate channels?
      • How much should you spend on training?
      • How much should you spend on maintenance?
      The end result of these decisions will be a progression of net profit which as a business manager you should aim to maximize.

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